10 hours ago
Watch: Benson Boone Weighs in as Moonbeam Cookie Has Crumbl Customers Flipping
Kilian Melloy READ TIME: 2 MIN.
Benson Boone posted his response to how fans are showing a little love, and a lot of acrobatic talent, for a Crumbl cookie named after one of the "Beautiful Things" singer's songs.
The cookie chain "is currently selling the limited edition 'Benson Boone's Moonbeam Ice Cream Cookie,'" Just Jared detailed – a sweet snack that's got Boone fans so excited that they "have been going into Crumbl shops, singing Benson's song 'Mystical Magical' while ordering the cookie, and then doing the singer's signature backflips in the middle of the store," the outlet added.
Boone took to TikTok with a video that gave a shoutout to staff at Crumbl stores, telling them, "Feeling for all the @Crumbl workers rn stay safe," Just Jared relayed.
Boone added, "Okay, I'm going to try my own Crumbl cookie today. Moonbeam Ice Cream Crumbl cookie. I really don't think it will have an effect on me." Perhaps unsurprisingly, the singer did a flip of his own upon biting into the confection.
@bensonboone Feeling for all the @Crumbl ♬ original sound - Kory Alexander
The bakery franchise describes the themed cookie as "A mystical, magical chilled chocolate cookie packed with cookies & cream pieces, crowned with vibrant moonbeam ice cream-inspired lemon, berry, and marshmallow toppings, and finished with a sweet white drizzle and a final sprinkle of cookies & cream."
Jokey reviews at the site claimed that the themed cookie possessed inexplicable powers over those who consumed it. "I ate the whole cookie in one sitting," one person claimed. "Next thing I know, I'm doing backflips uncontrollably. After a while it finally wore off."
"it tasted so mystical magical i had to take off my friends blue jeans and go dancing at the movies," another declared. "i will never be the same," she added.
Boone himself riffed on the song (as well as the criticisms leveled by his detractors) in a new video for the single "Mr. Electric Blue," in which he scrambles to raise cash to pay off a debt. Among his money-making schemes is a stint as an ice cream truck driver who peddles Moonbeam ice cream cones.
Kilian Melloy serves as EDGE Media Network's Associate Arts Editor and Staff Contributor. His professional memberships include the National Lesbian & Gay Journalists Association, the Boston Online Film Critics Association, The Gay and Lesbian Entertainment Critics Association, and the Boston Theater Critics Association's Elliot Norton Awards Committee.