'Great British Bake Off' Winner John Whaite Leaves OF to Focus on Baking Career

John Whaite, the acclaimed winner of The Great British Bake Off, has officially announced his exit from OnlyFans to focus on his rapidly expanding career in baking. The decision was shared with fans via a heartfelt Instagram post on September 17, 2025, in which Whaite emphasized his desire to return to his culinary roots and nurture his passion for baking .

"I'm not Jonny Boy, I'm just John, and I'm putting one foot in front of the other just like the rest of the world," Whaite expressed in his announcement, highlighting the personal nature of his decision and his intention to prioritize authenticity as his business flourishes .

Whaite’s transition away from OnlyFans coincides with the rising success of his latest venture, Ruff Puff Bakehouse, which opened its doors in April 2025. The bakery has quickly become a beloved staple in its local community, drawing praise for both its innovative pastries and its inclusive environment . The business’ growth has required increasing demands on Whaite’s time and attention, ultimately leading to his decision to step away from other projects to ensure Ruff Puff's continued success.

In interviews and public statements, Whaite has described baking as a grounding force in his life—a creative outlet and a way to connect with others. "Baking has always been about community and sharing love through food," he shared in a recent interview, underscoring the values that continue to guide his career .

Whaite’s presence on OnlyFans, a subscription-based platform primarily known for adult content but also home to creators across various genres, has been notable for its openness and positive representation of LGBTQ+ identities. As a gay man and high-profile television personality, Whaite’s willingness to engage with fans on the platform was seen by many as a celebration of body positivity, self-acceptance, and visibility for LGBTQ+ people in media .

However, Whaite's evolving career priorities reflect a broader conversation within the LGBTQ+ community about agency, self-expression, and the balancing of personal and professional identities. In his departure announcement, Whaite avoided sensationalizing his time on OnlyFans, instead focusing on the importance of pursuing his passion and supporting the community he has cultivated through baking.

The response from fans and the LGBTQ+ community has been overwhelmingly supportive. Social media platforms were flooded with messages of encouragement, with many praising Whaite for his candor and for modeling the importance of following one’s passions. Commenters highlighted the positive influence Whaite has had, both as an openly gay public figure and as someone who has navigated multiple public-facing roles with integrity and compassion .

LGBTQ+ advocacy groups have also acknowledged Whaite’s impact. By sharing his experiences on platforms like OnlyFans and in the baking industry, Whaite has contributed to a broader understanding of the diversity of LGBTQ+ lives and the importance of representation in all areas of culture and business .

As Whaite embarks on this new chapter, he remains committed to using his platform to uplift and inspire others. "The kitchen is where I feel most myself," he has said, expressing his intention to continue fostering spaces—both physical and digital—where people of all backgrounds feel welcome .

Whaite’s story is a testament to the evolving landscape of LGBTQ+ representation in media and business. His journey underscores the importance of authenticity, resilience, and the power of community—a message that resonates strongly within the LGBTQ+ movement and beyond.