YouTube Star Lele Pons' New Pride Eyewear Line to Benefit Trevor Project

by Kilian Melloy

EDGE Staff Reporter

Thursday May 20, 2021
Originally published on May 14, 2021

  (Source:EyeBuyDirect)

YouTube star and multi-platinum recording artist Lele Pons has teamed up with EyeBuyDirect to create a line of Pride-themed eyewear that supports two good causes: A fresh, proud look, and The Trevor Project.

E! reports that the new line of nine styles is a "collection of sunglasses and reading glasses" with rainbow-hued frames in classic round, square, and rectangular configurations. Each shape is named for a positive attribute: Round frames are dubbed "Diversity," while square frames carry the moniker "Optimist." The rectangular frames are named "Unity."

Three other styles — "Positivity," "Joyful," and "Bright" — riff on the classic geometry of the basic shapes. All six frames carry a budget-friendly price tag of $29.

Three more styles — "Freedom," "Power," and "Rainbow" — have an even friendlier price point of $19. (Prices are for the frames plus non-prescription lenses: prescription lenses such as reading, multifocal, and distance cost extra.)

The non-prescription lenses are available in a selection of clear, blue-light-blocking, Sun (which is to say, darker sunglasses-type lenses), and Light-Intelligent Lenses that darken outside.

The frames' understated prismatic hues blend into one another from left to right, progressing gently from violet, through blue, green, yellow, and orange, to red, representing the classical six colors of the Pride flag's most common version.


But the collection doesn't just make a fashion statement; it's also designed to benefit LGTBQ youth by supporting The Trevor Project. E! noted that "100% of sales (up to $50K)" will go to The Trevor Project, whose primary focus is suicide prevention.

Pons was upfront about her connection to the LGTBQ community, telling E!, "After my dad came out, I learned about the importance of being supportive and accepting of everybody."

EyeBuyDirect is no newcomer to inclusivity. The company has also collaborated with "Queer Eye" star Tan France on eyewear fashion.

Tom Davies' eyewear designs featured in the 1970s-inspired 'Cruella.'
Tom Davies' eyewear designs featured in the 1970s-inspired 'Cruella.'  (Source: Courtesy Tom Davies)

This season's eyewear fashions also have a retro collection to look forward to, courtesy of bespoke eyewear designer Tom Davies, who was tapped to create 1970s-style frames for the May 28 Disney film "Cruella," described by a press release as "an all-new live-action feature film about the rebellious early days of one of cinema's most notorious — and notoriously fashionable — villains, the legendary Cruella de Vil."

Davies came to the project intending to create eyewear designs for Emma Thompson's character, style maven Baroness von Hellman, whose frosty fashion sense and sang froid influence Estelle (Emma Stone), the young women destined to evolve into Cruella de Vil. Davies also took on the task of creating a whole different eyewear line for Stone's character, the release relates, "to help track her metamorphosis from Estella to Cruella." While he was at it, Davies created eyewear for most of the rest of the cast, as well — "a total of 120 frames," the release notes.

'I absolutely loved the challenge of working on 'Cruella,' especially as I found myself on a roller coaster eyewear bonanza of making glasses for everyone," Davies said, going on to quip: "I've only myself to blame as I wanted the film to look as authentic as possible — and glasses were ubiquitous in 1970s London."

Davies added: "I can't wait to see the film — and all my frames — up on-screen."

Davies' designs won't be confined to the cinematic world of '70s London, though; they'll be out in the real world of 2021, as well.

"To coincide with the film's release this May, Tom Davies will promote the collaboration in select retail stores worldwide and with bespoke content reflecting the placement featured in the film across his social platforms," the release said, setting the stage not just for a stylish Pride but a 'Cruella' summer.

Kilian Melloy serves as EDGE Media Network's Associate Arts Editor and Staff Contributor. His professional memberships include the National Lesbian & Gay Journalists Association, the Boston Online Film Critics Association, The Gay and Lesbian Entertainment Critics Association, and the Boston Theater Critics Association's Elliot Norton Awards Committee.

Pride 2021

This story is part of our special report titled Pride 2021. Want to read more? Here's the full list.