YouTube Star & Social Influencer Ethan Peters Dies at 17

Monday September 7, 2020

Ethan Peters
Ethan Peters  (Source:Instagram)

"Influencer and YouTube star Ethan Peters, known as Ethan Is Supreme, has died. He was 17," reports People Magazine.

"Although details are scarce, he appears to have overdosed (possibly on Percocet) over the weekend," writes the Daily Mail.

His friend and fellow social influencer Ava Louise "took to Twitter on Saturday to break the news of her confidante's passing, explaining that he'd developed a drug dependency in recent years."

She posted a flashback photo of Peters with this message:

"My best friend in the entire world, my twin flame.....the only person there for me when I had no one.

"I love you Ethan, I am at a loss for words. I wish I knew how bad it was. I know what you'd want me to say to the Internet rn but I'm to heartbroken to say it. Rip."

"The talented makeup artist, who hailed from Texas, had been battling with addiction, according to Louise," writes People. She also recalled how he had reached out to her for help.

"Addiction is a disease. I had to pull Ethan aside in recent weeks and have talks with him about his usage. Everyone close to him was scared," she shared on Sunday. "I just wish I f---ing tried harder I f---ing wish I yelled at him more I wish I didn't enable a single pill he popped."

"Snap your friends out of it before it's to [sic] late. Get your friends REAL help before it's to [sic] late," Louise continued. "Ethan told me a week ago he wanted help...I wish I forced him I wish I yelled at him. I f---ing wish I didn't let him do pills in front of me. This pain is insane."

Ethan had over half a million Instagram followers and 139,000 YouTube subscribers, reports the BBC.

"He started young, saying that by the summer of 2017 he'd hit 100,000 followers and left his private Christian school because his social media activity "[violated] their moral conduct code."

Vice reported in a 2019 interview with Peters how at the age of 12 "he was paid $25,000 (£20,000) for an Instagram page with over a million followers." He had started the page a year earlier with the permission of his parents.

"In 2015, around the time he sold that handle, Ethan noticed a new trend emerging online: boys wearing make-up," the Vice interview continued. "He soon started making up his own face and posting photos of his work to Instagram, and by the summer of 2017 he had brands like Make Up For Ever and Anastasia Beverly Hills clamouring to send him their entire product lines. When he reached 300,000 followers they were paying him $2,000 (£1,600) per sponsored video. Now, having just turned 16, he's charging triple that and is on target to make at least $100,000 (£80,000) by the end of the year."

Taking lessons from professionals, Peters strategized his social media posts. ""People would be getting 2 to 3 million views for every single video, and I was like, 'I need to do this, I need to figure this out.' So I worked out how to use clickbait on my videos, and literally from May, 2017, all the way until December of that year, every single video I posted would get between 300,000 views and 2 million," he told Vice.

Many on Twitter responded to his passing:

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