Pride Counseling - New Online Therapy App for LGBTQ+

Monday October 24, 2022

Pride Counseling - New Online Therapy App for LGBTQ+

Pride Counseling sounds like a subcategory of therapy, directed toward the LGBTQ+ community. But, it's actually the name of a company that does just that. Unsurprisingly with a name like that, this is one of the industry leaders.

Online therapy has been growing in popularity for some time now. In part because of Talkspace and Betterhelp, who helped put online therapy on the map throughout lockdown, we can now access licensed therapists for a much cheaper rate than traditional face-to-face therapy. All of the money saved on overheads, commuting, and office upkeep is passed onto the client.

Below is a summary of Pride Counseling and whether it's the right choice for the members of LGBTQ+. Check here for a more in depth Pride Counseling review.

Company Background

Pride Counseling was launched in 2017. Whilst it doesn't have masses of literature on itself online, its credibility derives from being a new branch of BetterHelp. This gave Pride Counseling a headstart, as it uses much of the BetterHelp infrastructure, such as the app software, but with a new focus, USP, and branding aimed toward the LGBTQ+ community.

All therapists used are "registered, trained, and experienced Practitioner Psychologists, Accredited Counsellors, or similar applicable recognized professional certification." Due to working on the BetterHelp platform, they will inevitably gain more experience working on LGBTQ+ specific issues and circumstances, though, it's not entirely clear if the therapists are simply shared with BetterHelp.

Key Features

Because of the BetterHelp connection, Pride Counselling has a lot of great features. First and foremost, communication with the therapist is versatile, with chat, phone calls, and video calls all being an option. The built-in schedule makes it easy to organise live sessions and message the therapist at any point - plus the messaging infrastructure is seamless.

Because the app works so well, along with having licensed and positively-reviewed therapists, Pride Counseling is often considered to be the best therapy sites for gay people. However, it does lack the option to choose your own therapist, which some of its competitors do offer.


Pride Counselling costs between $60 and $80 per week, depending on factors such as location. Pride Counselling does not work with any insurance, Medicaid, or Medicare. It does, however, have a financial aid program that may grant you up to 40% off depending on the details you provide.

It is also possible to get 10% discount for the first month.

Advantages of Pride Counselling

Below are a handful of the key advantages of using Pride Counselling.

  • 7-days free trial

  • Secure with good privacy protocol

  • Quick sign-ups and matches to therapists

  • Licensed staff with good reviews

  • Financial aid

  • Experienced and focused on LGBTQ+ specific issues

  • Online therapy is shown to be just as effective as face-to-face therapy

    Disadvantages of Pride Counselling

    It's not all roses with Pride Counselling - here are the key drawbacks of the site.

  • Not compatible with insurance

  • Limited plans

  • Cannot choose your therapist

  • No psychiatric evaluations, prescriptions or diagnosis for HRT

    Alternatives to Pride Counselling

    Online therapy LGBTQ may not be an option for some, which is why we have come up with some pride counselling alternatives below.

    Speak to Your Loved Ones

    Online therapy sites for gays are mostly there to have a safe space to speak and discuss your feelings. Of course, professional techniques are used, but you can get a lot of similar benefits through speaking to your loved ones. There's one advantage here: they're people you already trust. If you can be more open with those closest to you, you may take some of the weight off the concerns and issues that you're facing.

    Online LGBTQ+ Communities

    Not everyone has loved ones that they can trust. This is why LGBTQ+ forums and pages on social media sites like Facebook and Reddit are thriving. These are places where you can totally be yourself (anonymously if you wish) to fully express yourself. Be it consuming and sharing memes to having deep discussions with other users, it's important to feel a part of a community that is facing similar issues to you.

    Make Friends Through Pride Events

    An extension of the previous point is that many of us crave physical social interaction and genuine friends that live nearby. Given that loneliness is rife in western countries, we can help tackle this by going to pride events and other social gatherings to meet other like-minded people. Of course, you don't have to make friends with those part of the LGBTQ+ community exclusively, but it can be useful in helping navigate through common societal pressures and obstacles together.


    The LGBTQ+ community may be gaining new rights each year, but in most of the world they face unique issues, discrimination, and identity problems that are unique to marginalized people. As a result, online therapy LGBTQ+ has grown in popularity.

    Many ask, is Pride Counselling legit? The truth is that Pride Counselling is a great option because it has the best of both worlds. It is a therapy site that is more niche, meaning it's specialised and focused on minorities and marginalised groups. This usually means the company will be small, because by definition it's not for the masses. But, because BetterHelp is the parent company, it has large-firm benefits like tip-top technological infrastructure. Overall, Pride Counselling is reliable, competitively priced, and very easy to use.

    However, not everyone can afford online therapy despite it being a cheaper alternative. So, new alternatives need to be created, which include throwing oneself into pride communities both online and in your local area, as well as being open and honest to loved ones that you can trust.